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Today’s internet is largely empty of voice search capability. It’s a void that needs to be rapidly filled by a digital services ecosystem that encompasses web development, web hosting, search engine optimisation (SEO), and digital advertising.


Tens of thousands of established companies including online directories, digital agencies and data publishers, are not voice search ready. This renders them effectively invisible to voice search.


This begs the question, “how do we fix the internet?”


Build a voice page.

Voice pages provide a simple, cost-effective solution for voice search enabled web pages.

Moboom Voice Pages make it easy:

  • They’re physical web pages with voice-enabled search built into their DNA to boost organic search results across traditional search and voice.
  • They complement existing digital presence solutions, as opposed to replacing them.
  • They’re easy to deploy for both single business location or automated for scale (i.e, multiple locations).
  • Can be template driven or client-branded (you choose).

“If it’s so simple, can’t anyone just do this?” Well no, because you can’t just copy us!


Our technology is patented

Moboom’s Patent has the ability to publish any amount of any type of content on any device.

This makes Moboom a powerful publishing engine that can ingest any type of data feed — manual or programmatic — and ensure that both the content delivery and display is device-specific.

What’s more, any third party widget can seamlessly interact with the website content.

The applications of Moboom extend far beyond the production of websites for small business owners.


Let’s talk integration

Voice pages can:

  • Be built from a template with content manually added.
  • Integrate with any CMS, including citation management solutions (Yext).
  • Be custom-built using any coding language to suit your branding guidelines.
  • Be mass-produced from structured data sets in an automated process.
  • Be managed centrally or individually, or a combination of both.
  • Use any URL structure desired by your business.


Is your business ready to listen? To learn more about voice search compatibility software and how to implement voice search into your marketing plan, contact us today.

Sep 25

| 7 min

Ashleigh

Who runs a successful company? Typically, it’s a Chief Executive Officer (CEO) with an innate ability to lead people and decisions, take control of situations, have difficult conversations. It’s someone who can draw on their extensive knowledge and experience, and find the solutions to achieving corporate objectives.


You may be thinking, “yes, that sounds like the general job description of a CEO, but what on earth does a VEO do?”


Well, they are typically powered by a human voice, have an innate ability to lead people and their decisions, and take control of situations that are voiced to them. They have difficult conversations, distil vast information into a logical solution, and search through a database of knowledge and content for the right answers to achieve objectives.


VEO stands for Voice Engine Optimisation, and it’s powered by voice search compatibility software.


How is it relevant for successful companies? Here are some facts to get you started:

  • By 2020, 50% of online searches will be voice search
  • 22% of voice search queries are looking for location-based content
  • Mobile voice-related searches are three times more likely to be locally based compared to text
  • 20% of mobile searches today are voice
  • Less than 4% of business listings are voice search ready
  • 40% of adults now use voice search at least once per day

Is your business ready to listen? To learn more about VEO and how to implement voice search into your marketing plan contact us today.

Sep 25

| 7 min

Katey Johnstone

There's a lot of talk about keywords in the world of digital marketing. It's ineffective to filter random words on your digital channels. Creating compelling content is about providing real value for real people, it's much more than just sending hints to our good friend, Google.


Here we quickly explain how keywords work and most importantly how you can improve the volume of searches your business appears in each month.


In simplistic form, keywords are specific sets of terms that describe the content of a page. They act as identifiers to the search engine that display search results in accordance with the user's initial search terms, giving them a sense of the content before viewing. For example, if a consumer types “where to buy a car” in the Google search bar, then the keyword or key phrase is “buy car”. On the basis of searched keywords, Google will display the search results related to these terms. Hence, it becomes very important to understand what keywords are in digital marketing and their importance in generating leads for your business.


Keywords work to develop the best connection possible between your brand and a specific set of keywords. So when a customer conducts online searches containing those keywords, you 're giving your business the best chance to be displayed. The critical point here is concentrating on how prospective customers seek information and give them what they are looking for. The first major hurdle is getting into prospective customers' minds. Who are they? How are they searching? What details do they seek to help them make a purchase decision? If you're engaging the wrong keywords, your business will fail to capture your target customer because your text doesn't align with what they are actively looking for. But if you incorporate the keywords that people are searching for, your business can reach new heights.


Although you want your business to appear for as many keywords as possible, the probability is that your business will generate the majority of its online traffic from three to five keywords. Take real estate as an example, the most popular keywords for this industry are – Real Estate Agency (Canberra), Best Real Estate Agents (Canberra), Property Management Company (Canberra).


So how do you give yourself the best possible chance of appearing for your keywords?


Social media:

Try to include your keywords when creating your social media post they may also be included in your unique set of hashtags.


Website:

Your keywords should be mentioned as many times as possible without looking like spam within your website's textual content. Inside your website, you can also update your meta tags and alt tags to mention your keywords. Meta tags define what is in a page to search engines and ALT tags define what ought to be correlated with a particular image.


Content writing:

Writing blogs assists in creating a strong link between your business and keywords, it also gives you the opportunity to express thought leadership.


Keyword research needs not to be technical or terrifying – think common sense, think people, and how they search and getting it right for the search engines will fall into place naturally.


Looking for somewhere to start? Get in touch with our team today.

Sep 25

| 5 min

Amber

Few things are as powerful as the spoken word. Unfortunately, the internet can’t hear you. You could blame it on the ignorance of Siri, Alexa and Google, but the truth is that the responsibility for the lag in interpretation falls on businesses and digital marketers. You may wonder, “if the internet can’t hear us, then how will it know to find what we’re looking for?”
Well, it’s not just voice search that fuels the internet, it’s the management of accurate data and information that we feed it. There are many digital platforms that we use to host and store information: Yelp, Google, Facebook, Snapchat, True Local, Bing, and Yahoo to name but a few. On the surface, keeping all of them updated seems an audacious task — but imagine if there was a simple solution?


Enter: citation management software.

Citation management and voice search software collect citations from various sources, organises them, and compiles them into a bibliography or list of works cited. The voice component allows businesses to improve their SEO ranking and be continually optimised for organic search. This software integrates with more than 40 third-party platforms, including Google, Amazon Alexa, Apple Maps, and Facebook. The technology manages all citations and locations from a single platform and is most effective for businesses with multiple locations who are strategically focused on content-based marketing.


What makes all this important? It offers a host of benefit to your business, including:

  • Successfully blocking competition on the first page of Google results – without any additional spend on AdWords.

  • Each landing page is built for voice search as well as optimised for SEO results, offering your business the first-mover advantage over competitors in the market.
  • A significant point of difference over your competitors in appealing to voice searches.
  • A greater investment value. The monthly average investment required is a fraction of what you’d spend on Google AdWords, website hosting, ongoing development and upkeep of content onto a custom website.
  • A level of new lead generation for businesses which is all 100% trackable and measurable.


Is your business ready to listen? To learn more about voice search compatibility software and how to implement voice search into your marketing plan, contact us today.

Aug 30

| 5 min

Katey Johnstone

Between politicians, the media, and conversations among the general public, there are a lot of discussions of what the world will look like post COVID-19. When it comes to business, the path of recovery will depend on the way that you respond to the crisis right now. Your actions and decisions can ensure a path to success paved with organisational resilience, or lead to the destruction of what you’ve worked so hard to build.


Of course, there’s no foolproof way to successfully recover from the cultural and economic implications of a global pandemic. There are, however, a number of strategies that you can use to help protect your business and your people, now and well into the future.


Create connection


Social isolation has enforced just how important community and connection is to our daily lives. It’s left us craving social connection, with a desire to bond over shared experiences during the pandemic.


The brands that are thriving throughout the crisis are the ones that have embraced their community of customers and fans, providing greater opportunities for them to share and connect.


For one thing, tone has never been so important when it comes to marketing communications. Now is not the time for pushy sales, nor is it the time to carry on business as usual. It’s a time for understanding, with messages that communicate empathy.


It’s also an important time to showcase the human side of your organisation. Show your customers and audience who the people behind your brand are. Tell the stories of individuals at different levels of your business and how they are working to overcome the challenges of the pandemic. This helps to form an emotional connection with your audience, creating a solid platform on which to rebuild and repair.


Creating this sense of connection and community now will increase brand visibility and awareness. This valuable asset can then be leveraged for future strategies and campaigns.


Invest in community


Your business and brand extend further than just the people within your organisation, and your clients or customers. The COVID-19 pandemic has shown just how important social responsibility is for any business.


Corporate social responsibility has long been an important consideration for any successful business. If you’re a brand who targets young people, it becomes even more critical. A recent study has shown that 75% of millennials are willing to take a paycut in order to work for a socially responsible company. It’s not just a recruitment issue for your organisation, but a matter of profit. A 2015 report from Nielson indicated that 73% of surveyed millennials are willing to spend more on a product if it comes from a sustainable brand. 81% expect their favourite companies to make public declarations of their corporate citizenship.


The COVID-19 pandemic has highlighted just how important social responsibility is. Luxury fashion brands like Burbury are using their factories to make PPC equipment for healthcare providers and funding vaccine research, while Bacardi and other global distilleries are helping to produce hand sanitizer in response to the global shortage.


You don’t need to make a large donation to demonstrate corporate responsibility. Try smaller actions like partnering with local community groups, collaborating with other brands and being creative with ways to contribute to the community at large. These relationships built on mutual trust and support will go a long way to showcasing your community spirit and making a meaningful contribution to those in need.


Listen and answer


The COVID-19 pandemic has left the world in a state of uncertainty. Each of us have questions about the world and how it will operate, and the same goes for your brand. Your clients, customers and stakeholders will undoubtedly have questions about the way that your business will operate.


It’s important to provide clear answers to these questions. Transparency is key, and it’s best delivered with honesty, empathy and integrity. Gather your team (digitally, if necessary) and brainstorm some of the questions that your audience may have, and formulate answers to help them navigate this period. Consider hosting an Instagram Live Q&A session, or creating a series of animated infographics that address common questions in a way that’s easy to digest.


Another way to clearly communicate with your audience is to embrace VEO, or voice search engine optimization. Google reports that 27% of the online global population is using voice search on mobile.


Having a voice search optimized website allows you to quickly and easily answer questions from your audience. Moboom VoicePages allows you to create pages that are visible to voice search engines and products, providing a huge market advantage over your competitors. It’s the perfect way to leverage technology to further establish a meaningful relationship with your audience by providing informative answers to the questions that they need answered.


Analyse and strategise


Now is not the time to rely on the way that you’ve traditionally operated. The COVID-19 pandemic is an opportunity to be nimble and inject innovation and creativity into all facets of your strategies and operations.


Consider new technologies as a way to increase visibility and communication with your audience. Voice search is one method, but the options are virtually (quite literally)- limitless. One way to narrow down your focus is to carefully examine your analytics to better inform your strategy moving forward. Closely analyse your device-level website performance data, check your action insights data for PPC campaigns, and scour your social media insights. Once you have a comprehensive picture of your digital performance, you can capitalise on the platforms and content that’s providing the best value for your investment.


Taking the time to thoroughly assess your performance, closely monitoring the reaction and feedback from your audience, and surveying the activity and behaviour of your competitors will help you to formulate a new strategy for long-term success and resilience for your business.

Apr 28

| 9 min

Ashleigh

There has been an inevitable shift towards visual content on social media. With such a large number of videos all trying to get viewers’ attention, it’s getting increasingly difficult for companies to cut through the noise. You need engagement, and animated video will help you get it.


When you work with 180 Degree Marketing, you get access to our collective skills, experience, and expertise, like Jaeger Vallejera, our Animator Expert!


The Man Behind The Screen

Jaeger is an award-winning, Canberra-based Animator with over 8 years of experience. When we asked him why he is so passionate about his work, he said..."My passion comes from how animation can tell great stories and distill big ideas into touching videos that engage our emotions, such as joy or curiosity or nostalgia."


United Nations Call-Out To Creatives

Recently, Jaeger created this animation to enter in a competition run by Talenthouse that we submitted for the United Nations Global Call Out To Creatives to help stop the spread of COVID-19. We are stoked to announce that #team180 has landed in the top 30 out of hundreds of entries worldwide. With special thanks to Jaeger, enabling us to bring this concept to fruition.


How can animation amplify your content marketing?

Animated videos are an effective marketing tool, not only because the motion and graphics engage immediately with audiences but because we are able to specifically tailor every message, asset, design, and movement to reflect your brand and resonate with any particular target audience and demographic. Every part of the animation is thought out with the purpose of reaching and resonating your message with a specific market and connect with their needs and desires.


We can build compelling animations like this, for your business.


If you interested in learning more about implementing animations in your content marketing plan, let's talk!

Apr 23

| 5 min

Amber

When it comes to search engine optimisation, visibility is key. After all, a search engine can’t present information that it can’t see. But have you ever stopped to consider what it can hear?


Voice search is a new emerging technology that’s rapidly growing in popularity. If your business isn’t voice search compatible, you’re quite literally invisible to voice searchers.


Here are five of the most important elements in building a voice-search compatible page:


SPEED - Page loading speed is perhaps the most critical factor in voice search. The faster your page loads, the better the performance and user experience.


SECURITY - If your site isn’t secure, all of your efforts will be wasted. A non-secure site will negatively impact all SEO.


SEAMLESS - A voice search compatible page quickly delivers relevant content to the specific device being used by the consumer.


SCHEMA - Schema is the coding language created by Google in collaboration with Bing and Yahoo. This is what helps make websites voice search compatible.


SYNCHRONISE - Having accurate business listing information that is consistent across sites with domain authority improves SEO.


Is your business ready to listen? To learn more about voice search compatibility software and how to implement voice search into your marketing plan, contact us today.

Apr 20

| 5 min

Katey Johnstone

We wanted to share some amazing free online resources our team has come across that you or your team could use to either learn a new skill or take your knowledge to the next level in Digital Marketing. Keep your mind sharp and your skills up-to-date with these free online digital marketing courses – so when the world is back in business, so are you.


Facebook Blue Print

Facebook offers self-paced and step-by-step tutorials that can help you build your digital marketing knowledge and bring your business online. Learn about paid vs organic content, Facebook ad manager, online sales, and Instagram ads. You and your team can receive accredited certification upon completion.


https://www.facebook.com/business/learn


















Google Digital Garage

Google Digital Garage allows anyone, regardless of their skill level, goals or background, to gain and improve their digital skills. This free training platform from Google offers guidance on all things digital, including; digital marketing, search engine optimisation, e-commerce, and more. You and your team can receive accredited certification upon completion.


https://learndigital.withgoogle.com/digitalgarage-au

















Hubspot Academy

The academy offers both regular courses and certification courses on many different topics including email marketing, content marketing, inbound sales, and much more. These come in the form of short, on-demand videos as well as corresponding powerpoint decks and transcriptions of the lectures.


https://academy.hubspot.com/courses?page=1

















Growth Academy

Growth academy is an organised, manageable framework of pay-per-click (PPC) advertising courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format. The Wordstream university will teach you everything you need to know about the highly effective form of direct marketing.


https://www.wordstream.com/learn


















Happy learning!

We hope you love these resources as much as we do.

Jan 1

| 7 min

Amber